This Black Friday, as part of its holiday initiative to help consumers Shop in Peace, eBay offered an alternative to the mayhem that occurs in traditional retail environments by hosting HAPPY HOLIDAY HOTSPOTS – food trucks that deliver sweet treats and free WiFi, creating a mobile shopping sanctuary. On the most harrowing shopping day of [...]

Our friends from Filter Marketing brought RADAR in to produce an installation of Toyota’s Antics event series in Brooklyn. Over 1000 guests came out to Williamsburg, Brooklyn’s House of Vans to dance the night away to tunes spun by LCD Soundsystem members James Murphy and Pat Mahoney. Attendees enjoyed drinks from Sapporo and Sailor Jerry, [...]

RADAR worked with Edelman Public Relations to produce The eBay Inspiration Shop. The Inspiration Shop is a high-tech collaboration between eBay and designer Jonathan Adler, a 24/7 storefront that features a collection of new merchandise for the season curated by fashion influencers, celebs and bloggers. Shoppers can download the eBay app and shop – whenever [...]

On October 5th, Microsoft Advertising kicked off Ad Week 2011 with a VIP blowout concert for 2500 guests at Terminal 5 in NYC.

On August 6th, MasterCard in partnership with NBC 4 New York presented an intimate surfside concert with Rufus Wainwright at Gurney’s Inn in beautiful Montauk, NY. As part of its Priceless New York series, 100 lucky MasterCard World Elite cardholders had the opportunity to receive VIP access to front row beach seating, cocktails and passed [...]

Friday night, RADAR and friends pulled an all-nighter to close out Fashion Week with help from DJs James Murphy, Nancy Whang and Pat Mahoney.

Manhattan’s biggest store celebrated fashion’s biggest night with an over-the-top mix of live performances, activities and celebrity appearances. RADAR’s team of brand ambassadors were in tow to help out.

On February 2nd in New York’s Union Square, luminaries from the worlds of music, film, and media including Beyoncé, Usher, and Jay-Z gathered to toast Beyoncé’s first ever fragrance, HEAT,  a collaboration with Coty Parfums. RADAR lit up the New York skyline by illuminating every window of the brand new 15 Union Square West building, [...]

Madewell launched its stunning new lower 5th Ave store with a VIP opening party featuring an ‘It Girl’-stacked DJ bill, with sets by Eleanor Friedberger of the Fiery Furnaces, St. Vincent’s Annie Clark, actress Aleksa Palladino, Frankie Rose and Madewell collaborator Alexa Chung.

Forever 21 unveiled their Fall 2011 collection to a select crowd of press, bloggers and influencers with a show-stopping presentation event at NYC’s Skyline Studios. To bring the collection to life, RADAR and F21 created custom themed vignettes, each paired to a different Fall look. Models styled head to toe in F21 acted as ‘living [...]